Privacy Policy

DNA Tactical, Inc. ("us," "we," or "DNA Tactical") is committed to respecting the privacy rights of its customers and visitors. We understand that purchasing firearm or ammunition requires significant trust on your part. We value your trust, and make it a high priority to ensure the security and confidentiality of the personal information you provide to us.  This Privacy Policy is only applicable to DNA Tactical.com, and not to any other websites that you may be able to access from the Site, each of which may have data collection, storage, and use practices and policies that differ materially from this Privacy Policy. The Privacy Policy for DNA Tactical applies to any information provided or collected through this website, including the DNA Tactical mobile applications or any application on social media, each of which are provided by DNA Tactical, Inc., 3111 S. Valley View Blvd., Ste. #B-105, Las Vegas, NV 89102.

By using this Site, you agree with and accept the terms of this Privacy Policy and our Terms of Use. Whenever you submit personal information through this Site or in some other fashion, you consent to the collection, disclosure, use and retention of that information in accordance with this Privacy Policy.

  1. What information we collect
  2. How we use your information
  3. With whom we share your information
  4. How you can access and/or correct your information
  5. Your choices with respect to the collection and use of your information
  6. Cookies and other technologies
  7. Accessing DNA Tactical from your mobile phone
  8. How we protect your information
  9. Children's privacy
  10. Links to other websites
  11. Your California Privacy Rights
  12. Visiting our website from outside the United States
  13. Changes to this Privacy Policy
  14. Contact us

1. What information we collect

Information we collect from you. We receive and store any information you enter on our website or give us in any other way. This includes information that can identify you ("personal information"), including: your first and last name; telephone and fax numbers; billing, shipping and email addresses; billing information (such as credit card number, cardholder name, and expiration date); membership account information (such as username and password); personal identification information (such as Social Security Numbers, driver's license numbers, and military ID numbers); your purchase order history; export compliance and domestic compliance certifications; and information required by federal and state agencies for export and licensing purposes. We also collect information about your interests, preferences, and demographic information.

Information we collect from other sources. We also may periodically obtain both personal and non-personal information about you from affiliated entities, business partners, and other independent third-party sources and add it to our account information. Examples of information we may receive include: updated delivery and address information, purchase history, and demographic information. When we collect information about you from a third party, we ensure that appropriate consent has been obtained. By transacting on this Site, you agree that we may collect such information for fraud prevention purposes.

Information we collect automatically. We automatically collect session information about your computer when you visit this website. For example, we will collect your IP address, Web browser software (such as Firefox, Safari, or Internet Explorer), and referring website. We also may collect information about your online activity, such purchases made. We use this automatic information to customize your user experience; to inhibit fraud; to serve advertisements, special offers and other information that may be of interest to you; and for other legitimate purposes we bring to your attention.  If you do not want DNA Tactical to collect or use this session information, you can make your purchase by calling 1-800-362-5201 to talk to a representative personally.

Social media. If you make use of any DNA Tactical social media features, either on our Site, or otherwise through a social media provider (such as Facebook or Twitter), we may access information about you via that social media provider in accordance with their policies.  When using a social media feature, and if you have chosen to include it in your social media account, we may access information such as your name, profile picture, gender, birthday, email address, and any other information you have chosen to make available. Depending on the privacy settings of you and your friends, we may access information that you provide to a social media provider regarding your respective locations to provide you with relevant content.

Location information. We may also receive and collect location based information including your geolocation by using technologies like mobile device geolocation. If you allow a website to get your location via this service, we will collect, depending on the capabilities of your device, information about the wifi routers closest to you, cell ids of the cell towers closest to you, and the strength of your wifi or cell signal. We use this information to return an estimated location.


2. How we use your information

We may use the information we obtain through our site to:

  • Create and manage your account;
  • Offer and provide products and services to you;
  • Communicate about, and administer your participation in, special events, programs, surveys, contests, sweepstakes, and other offers or promotions;
  • Send information to others;
  • Respond to and communicate with you about your requests, questions and comments;
  • Process claims we receive in connection with our products and services;
  • Operate, evaluate and improve our business (including developing new products and services; managing our communications; determining the effectiveness of our sales, marketing and advertising; analyzing and enhancing our products, services and Site; and performing accounting, auditing, billing, reconciliation and collection activities);
  • Perform data analyses and other processing (including market and consumer research, trend analysis, financial analysis, data anonymization, and encryption of personal information);
  • Protect against, identify and prevent fraud and other criminal activity, claims and other liabilities;
  • Comply with and enforce applicable legal requirements, relevant industry standards and our policies; and
  • Enforce our Terms of Use

To do this, we combine personal and non-personal information, collected online and offline, including information from third party sources. Additionally, we maintain a private database of customer information for our own use, development, and marketing. We may also post customer testimonials on our Site, which may contain personally identifiable information such as the customer's name. We will obtain customer consent prior to posting the testimonial to post their name along with their testimonial. We may retain your information for as long as your account is active or as needed to provide you services. We may also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Third-party web analytics. We may use third-party web analytics services on our Site, such as those of Google Analytics or Bing Analytics. The analytics providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze how visitors use the Site. The information collected through these means (including IP address) is disclosed to these analytics providers, who use the information to evaluate use. To learn more about Google Analytics and how to opt out, please visit www.google.com/analytics/learn/privacy.html. To learn more about Bing Analytics, please visit http://choice.microsoft.com/en-us/opt-out.  We may combine information we collect from you with information we receive from third parties and use it for the purposes described in this Privacy Policy. We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.


3. With whom we share your information

We do not sell personal information about you. We may share your information with the following entities:

  • Third-party vendors who provide services or functions on our behalf, including credit card processing, business analytics, customer service, marketing, distribution of surveys or sweepstakes programs, and fraud prevention. We may also authorize third-party vendors to collect information on our behalf, including as necessary to operate features of our website or to facilitate the delivery of online advertising tailored to your interests. Third-party vendors have access to and may collect information only as needed to perform their functions and are not permitted to share or use the information for any other purpose.
  • Business partners with whom we may jointly offer products or services, or whose products or services may be offered on our website. If you choose to access these optional services, we may share information about you, including your personal information, with those partners. Please note that we do not control the privacy practices of these third-party business partners.
  • If you were referred to this website from another site (for example, through a link you clicked on another site that directed you to this one), we may share some information about you with that referring website. We encourage you to review the privacy policies of any website that referred you here.
  • We also may share aggregate or anonymous information with third parties, including advertisers and investors. For example, we may tell our advertisers the number of visitors our website receives. This information does not contain any personal information and is used to develop content and services we hope you will find of interest.

We also may share your information:

  • In response to subpoenas, court orders, or other legal process; with law enforcement agencies as required; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases we reserve the right to raise or waive any legal objection or right available to us.
  • When we believe it is appropriate to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of our company, this website, our customers, or others; and in connection with our Terms of Service and other agreements.
  • In connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

4. How you can access and/or correct your information

You can access and update your contact information by visiting this website's Account section. You can access other personal information or close your account by contacting us at the email address listed below. Please note that after you close an account, you will not be able to sign in or access any of your personal information using our online tools. However, you can open a new account at any time.

By providing your personal information to us through this website, you accept that we may retain your information. We may continue to process account-related information in order to fulfill our legitimate business objectives, to comply with our legal and regulatory obligations, and for historical record and analytical purposes. We employ vigorous technical measures to prevent unauthorized access to account information.

If you do not hold an account with us or wish to contact us in relation to any personal information that is not displayed in your account, you may ask us to access, delete or modify the information that we hold about you by emailing us at the email address listed below. You can also contact us to request an explanation as to how we process your information, and you may revoke the consent to the processing of your information provided when accepting this Privacy Policy by sending an email to the address listed below.


5. Your choices with respect to the collection and use of your information

When you register as a member, you will be given a choice as to whether you want to receive email messages from us about special offers as well as email messages about products and services of selected third parties. As a registered member, you can modify your choice at any time by contacting us. Whether registered as a member or not, you will also be given the opportunity to unsubscribe from commercial messages in any such email we send. Please note that we reserve the right to send you other communications, including service announcements and administrative messages, relating either to your account or to your transactions, without offering you the opportunity to opt out of receiving them. As discussed above, you can choose not to provide us with any information, although it may be needed to complete your purchase or to take advantage of certain features offered on this Site.


6. Cookies and other technologies

Cookies are small text files that are placed on your computer or mobile device when you visit almost all websites. Cookies do not recognize you personally and are not harmful to your computer or mobile device. They are used by websites you visit in order to improve your experience on the website, to provide us with analytics information that will help us improve our website generally, and to collect information so that you may see ads more relevant to you. For instance, we use cookies on our site to allow you to login without having to type your login name each time. Other cookies help us to understand what did and didn't interest you about our Site so we can provide you with features that are more relevant and useful to you next time you visit. We, and some of our partners, also use cookies on our site to measure the effectiveness of advertising on our site and how visitors use our site.

The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or visiting the website of its manufacturer. Because cookies allow you to take advantage of some of the Site's essential features, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any Site products and services that require you to sign in. We also collect analytical data and social commerce data. Analytical data tracks your interaction with the Site and in many instances is not personally identifiable while social commerce data provides information to us about how well you engage with the Site.  All of these tools are used to enhance and develop your user experience.


7. Accessing DNA Tactical from your mobile phone

When you access DNA Tactical from your mobile phone, we collect and use information about you in the same way and for the same purposes as we do when you use our website. 


8. How we protect your information

We want you to feel confident about using this website, and we are committed to protecting the information we collect. While no website can guarantee security, we have implemented appropriate administrative, technical, and physical security procedures to help protect the personal information you provide to us. For example, we work to protect the security of your information during transmission by encrypting the information you input, and we use a firewall to protect against unlawful intrusion. Additionally, many of our systems that store your personally identifiable information are not connected to the Internet, reducing the likelihood of a security breach. We aim to house our systems in secure facilities and limit access to your data by our employees to a "need to know" basis, controlled by password protected systems, and monitored for abuse. We are subject to the rules and regulations of credit and debit card associations and networks, such as VISA, MasterCard, Discover, Accel, NYCE, and Interlink. We are also compliant in regards to the security and safeguarding of cardholder information with "PCI DSS" (Payment Card Industry Data Security Standards). We comply with all related rules and regulations at all times.

In addition, any credit card information you enter on our site is encrypted by industry-standard protocol, SSL (Secure Sockets Layer). The Site uses SSL to communicate with secure browsers like FireFox and Internet Explorer. We also use additional SSL encryption features and secure third party transaction firms. Once you have completed your order online, we take appropriate precautions to protect the security and privacy of the information stored on our computer networks.

If you are still unsure of giving your credit card over the Internet, please feel free to call our Customer Service Department at 1-800-362-5201. If you have any further question regarding your online security, please contact us at 1-800-362-5201 or info@dnatactical.com.

No system can guarantee absolute security. Please note, that while we attempt to safeguard your personally identifiable information, no method of transmitting or storing electronic information is ever completely secure, and thus we make no warranty, express, implied, or otherwise, that your information will never be accessed, used or released in a manner that is inconsistent with this Privacy Policy. IN NO EVENT SHALL WE BE LIABLE FOR ANY DAMAGES (WHETHER CONSEQUENTIAL, DIRECT, INCIDENTAL, INDIRECT, PUNITIVE, SPECIAL OR OTHERWISE) ARISING OUT OF, OR IN ANY WAY CONNECTED WITH, A THIRD PARTY'S UNAUTHORIZED ACCESS TO YOUR INFORMATION, REGARDLESS OF WHETHER SUCH DAMAGES ARE BASED ON CONTRACT, STRICT LIABILITY, TORT OR OTHER THEORIES OF LIABILITY, AND ALSO REGARDLESS OF WHETHER WE ARE GIVEN ACTUAL OR CONSTRUCTIVE NOTICE THAT DAMAGES WERE POSSIBLE, EXCEPT AS PROVIDED UNDER APPLICABLE LAWS.

While we strive to take precautions to assure that your data is secure, it is also important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer. If your account with us is compromised, please contact our Customer Service Department immediately at 1-800-362-5201.


9. Children's privacy

Our Site is not directed to children under the age of thirteen and we do not knowingly collect personal information from children under the age of thirteen on our Site. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen on our Site, we will delete the information from our records.


10. Links to other websites

Our Site may contain links to other websites for your convenience and information. If any part of this website directs you to other sites, those sites do not operate under this Privacy Policy. We recommend you examine the privacy statements posted on those other websites to understand their procedures for collecting, using, and disclosing personal information.  Not all websites guarantee that they will not share your personally identifiable information with others. We are not responsible for the content of any external websites, any use of those websites, or the privacy practices of those websites.


11. Your California Privacy Rights

California Civil Code Section 1798.83 permits California residents to request certain information regarding our disclosure of such residents' personal information to third parties for such third parties' direct marketing purposes. To make such a request, please emails us at: info@dnatactical.com.


12. Visiting our website from outside the United States

If you are visiting our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country, but please be assured that we take steps to ensure that your privacy is protected. By using our services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Policy.


13. Changes to this Privacy Policy

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our personal information practices. If we make changes, we will notify you by revising the Effective Date above and, in some cases we may provide you with more prominent notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Policy to stay informed about our information practices and the ways you can help protect your privacy. If you choose to visit the Site, your visit and any dispute over privacy is subject to this Privacy Policy and our Terms of Use, including limitations on damages, resolution of disputes, and application of the laws of the State of Nevada.


14. Contact us

If you have any questions, comments or concerns about this Privacy Policy or about our privacy practices, please email us or write to us at:

Email: Customer Care
DNA Tactical, Inc.
Attn: Privacy Office
3111 S. Valley View Blvd.
Suite B-105
Las Vegas, NV 89102

This Privacy Statement is effective as of 07/01/2015.

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